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Red Rose bid to attract more supporters

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The LV= County Championship Division Two clash between Lancashire and Leicestershire at Emirates Old Trafford beginning on June 14 will start at 12.30pm on each day in an attempt to attract more supporters.

Having worked closely with the England and Wales Cricket Board, both counties believe a 7.30pm scheduled close of play and reduced ticket prices will see more people through the gates in Manchester.

The four-day match will have an extended 40-minute tea interval scheduled from 2.30pm and a 20-minute “supper” break between 5.10pm and 5.30pm.

Tickets are priced at £5 for adults and £1 for children from 4pm each day.

Lancashire cricket director and head coach Ashley Giles said: “Championship cricket is the bedrock of our game but the hours of play are not particularly conducive to many supporters who work full time or are at school.

“Therefore, and to encourage as many people as possible to come down to Emirates Old Trafford, I am delighted that Leicestershire and the ECB have agreed for this change in playing hours.

Lancashire hope that a later start for their Championship clash with Leicestershire will attract more fans to Emirates Old Trafford

“The evening sessions will run between 5.30pm and 7.30pm which will allow fans to watch what we hope will be a thrilling contest between the two counties.

“The game is close to the peak of British summer time which will allow the game to played later in the day. As usual, the floodlights will be available should they be required.

“To mark this moment, we will be charging an admission fee of just £5 for adults and £1 for children from 4pm on each day. LCCC Members will also be able to bring a guest free of charge for the duration of the match.”

Leicestershire chief executive Wasim Khan added: “We think it’s a great idea that Lancashire are trying to encourage more supporters to come to LV=CC games after work.

“It is an area that we are considering for certain games in 2016 and so we are delighted to be involved in this pilot.”

Alan Fordham, ECB Head of Cricket Operations, added: “We welcome examples such as this of counties thinking imaginatively and working together to make county cricket more accessible, and wish Lancashire and Leicestershire the best of luck for this initiative.”


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