Chance to Shine has made three big announcements this week, including naming a new chief executive and outlining a new mission.
The leading youth cricket charity named Luke Swanson as chief executive, after former incumbent Wasim Khan left to join Leicestershire at the start of the year.
Swanson joins Chance to Shine from Pearson, the world’s leading education company, where he held a range of senior roles and has been involved in cricket for many years as a player, coach and Chance to Shine supporter.
In a second announcement, Chance to Shine outlined its new mission to supporters: to spread the power of cricket in schools and communities, inspiring one million more young people by 2020.
The grassroots cricket charity's ambitious target is part of a five-year strategy, starting in October, which includes a new £25million fundraising appeal.
Chance to Shine was launched in 2005 as an initiative aimed at reversing the decline of cricket in state schools. Less than 10 per cent of them were playing any form of meaningful, competitive cricket and the country's traditional summer sport was at risk of dying out.
Now in its 10th year, Chance to Shine has successfully brought cricket to 2.5million children in 11,000 state schools across England and Wales. However, millions of young people in the state sector and particularly in inner-city areas still do not have the same opportunity to play cricket as their peers in private schools. 
As part of the new strategy, Chance to Shine is refreshing its brand. It has replaced the Cricket Foundation as the charity name and, from today, its two core programmes, will be called 'Chance to Shine Schools' and 'Chance to Shine Street' (previously StreetChance).
The activities will remain the same but the restructure allows the charity to lead with its most recognised and popular brand, while providing a more united voice.
To reflect these changes, the charity also unveiled a new, based on the combination of a batsman's wagon wheel graphic and a spark. The spark comes from the 'shine' part of the charity's name and represents the positive benefits it ignites in young people like teamwork, passion, discipline and respect. The reach and impact of the charity is encapsulated in a new strapline: 'spreading the power of cricket'.
Chairman of Chance to Shine, Donald Brydon, said, "I am delighted that Luke is joining Chance to Shine as chief executive. He is a high-calibre leader and communicator with a wealth of experience in the business and education sector. He is passionate about our cause and will continue to drive the charity in the right direction.
“Chance to Shine has been one of the sporting success stories from the past decade. But we must now look forward, not back. We have a new, ambitious mission: to spread the power of cricket in schools and communities, inspiring one million more young people by 2020.”
Incoming chief executive Swanson added: “I am honoured to be appointed the next chief executive of Chance to Shine at such an exciting moment for the charity. It’s a fantastic campaign dedicated to inspiring young people, and helping them to learn, through cricket.
“I’m a huge admirer of all that Wasim Khan and the team there has achieved, and greatly looking forward to working with and learning from Chance to Shine's many committed players, teachers, coaches, ambassadors, funders, partners and advocates.”
Chance to Shine also announced new commercial deals with Yorkshire Tea and Waitrose, for 2015, as well as confirming its continued partnership with Marylebone Cricket Club. Yorkshire Tea will once again be the event partner for Chance to Shine's National Cricket Week, taking place from June 22-26.
Waitrose will provide mascot opportunities at England internationals this summer for young people involved in the Chance to Shine Schools programme. They will also be the event partner for both a 2005 Ashes Team Reunion event for Chance to Shine on 14 July and the charity's flagship fundraising dinner, 'Chance to Dine', on 16 September.
The partnership with Marylebone Cricket Club will continue into its sixth year and focuses again on promoting the Spirit of Cricket in Chance to Shine schools.
It will include a new schools' assembly resource, reward stickers for pupils showing good sportsmanship in PE and a return of the popular replica silver Ashes urns for school competitions to coincide with the Investec Ashes this summer.
The charity is now seeking headline sponsors for both its Chance to Shine Schools and Street programmes, following the end of its contracts with Brit and Barclays respectively.
Sport England continues its funding of the charity's work in secondary schools; while England & Wales Cricket Board has committed an annual £1.25million investment for Chance to Shine until 2017.
The two Chance to Shine programmes cost around £5million to run each year. Former Bank of England Governor, The Lord King of Lothbury, co-founded Chance to Shine with broadcaster Mark Nicholas and bat manufacturer Duncan Fearnley.