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Durham, Northants and Somerset head the list of winners at BoCA Awards

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ECB today announced the winners of the ECB's annual Business of Cricket Awards (BOCA) which were held at The Cumberland Hotel in London last night.

The awards, which are designed to celebrate Marketing and PR excellence across domestic and international cricket, were attended by representatives of all 18 First Class Counties and the MCC together with guests from the wider sports industry.

Durham, Northants and Somerset were the biggest winners of the night winning two awards each with Durham’s haul including the prestigious Team of the Year award.

The four-strong judging panel chaired by Karen Earl, former Chairman of Synergy, praised Durham for their creativity, initiative, astute commercial acumen and sheer hard work in delivering a successful season both on and off the field. The panel were particularly impressed by the club’s staging of this summer’s Investec Ashes Test Match against Australia which generated strong attendances throughout.

Five other counties were also honoured at the awards evening which was hosted by former England Women’s cricketer Isa Guha: Derbyshire, Essex, Kent, Nottinghamshire and Surrey

ECB's Managing Director of Global Events and Marketing Steve Elworthy said: "This season’s awards once again highlighted how strong the bond is between the counties and their fans and what a difference innovative and creative marketing campaigns can make to attendances in our county game – particularly around the domestic t20 competition which saw many sold-out matches.

“As always, our judging panel have had a really tough task and we thank them for bringing their expertise to bear in such a competitive field. We also warmly congratulate our award winners, plus all the entrants for their hard work and creativity over the past year in producing a fantastic summer of cricket in 2013."

ECB Business of Cricket Awards

The list of 2013 winners in full:

Best Friends Life t20 Campaign

Surrey

Best Friends Life t20 Matchday Experience

Northants

Best Yorkshire Bank 40 Promotion

Northants

Best Promotion of a Major Match

Durham

Best Sponsorship Activation

Somerset

Best Membership Campaign or Promotion

Somerset

Best Community Programme

Derbyshire

Best Improvement in Customer Engagement

Kent

Best use of Digital

Essex

The Innovation Award

Nottinghamshire

Team of the Year

Durham


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